Daniel Island Passports Now Available!

May 25, 2011

A group of island residents and business owners recently joined forces to create a program aimed at promoting Daniel Island’s diverse and growing shopping and dining offerings to island and Charleston area residents.

Led by island residents Steve Ferber and Colby Hollifield, the “Passport to Daniel Island” program is a grassroots effort to help island businesses spread the word about their services. The Passport card entitles holders to receive special discounts or offers from participating businesses. A website lists current offers for easy reference.

“With 16 restaurants plus dozens of shops and service providers, Daniel Island is an active dining and shopping destination, but many who don’t live here don’t realize how much our island town has to offer,” says Ferber. “The Passport Program is designed to help get the word out to a larger audience about what’s here.”

The Passport Program kicked off in April during the Family Circle Cup, where volunteers reached out to the 18,000+ Charleston area residents who attended the week-long WTA event, offering up the cards for just $1 a piece. More than 800 cards were sold.

“The program has been well-received,” said Ferber. “Those who are familiar with the offerings of Daniel Island’s businesses are grateful for the special savings. But just as importantly, the card has provided a way to introduce new customers to the number of shops and restaurants here and has given people a reason to come back more often. Business owners are reporting that they are seeing new customers as a result of the effort.”

Hollifield and Ferber saw the need for someone to take ownership of an effort like this in order to help support island businesses, who rely on the patronage of customers coming from both on- and off-island. They took on the project as volunteers.

“We’re working now on getting the cards in the hands of employees who work at the various offices on Daniel Island, including Blackbaud and BenefitFocus,” said Ferber. “Other target audiences include Battery soccer fans who visit the island regularly in the summer for home games.”

Passport cards are available at participating downtown Daniel Island businesses, and can also be purchased at First Citizens Bank on Daniel Island. For a complete list of participating businesses, visit passporttodanielisland.com.