Introducing the Volvo Cars Open on Daniel Island
Daniel Island’s Family Circle Cup, a signature island event, has a new name. The annual WTA event, which takes place here each spring, has become the Volvo Cars Open. The name change reflects an exciting new partnership between the tournament’s owners and Volvo Cars of North America, which is currently building its first North American plant in South Carolina just up the road from Daniel Island.
It’s a major change for the largest women’s-only tennis tournament in the world. The tournament began in South Carolina in 1973 and has become a premiere event on the WTA tour. It moved from Hilton Head to its home on Daniel Island in 2001.
“The title sponsorship change is a natural evolution of our event,” said Bob Moran, General Manger and Tournament Director of what is now the Volvo Cars Open. “We are an international event with players, fans and viewers from across the globe. The opportunity to partner with a world-class brand like Volvo Cars is a perfect fit.”
The tournament will continue to be owned and operated by Charleston Tennis, LLC, a subsidiary of Meredith Corporation, publisher of Family Circle magazine.
The Volvo Cars Open is truly an international event for the Charleston area, with players and fans attending from across the globe. The tournament averages 90,000 attendees each year and reaches more than 10 million television viewers worldwide.
“It is a great honor to become the title sponsor of this world-class tournament; one that like Volvo Cars, celebrates passion and performance,” said Lex Kerssemakers, President and CEO of Volvo Cars of North America. “As we are establishing our U.S. manufacturing footprint in the Charleston area, this is an ideal way for us to leverage our presence in the community.”
The Volvo Cars Open will take place April 2 – 10, 2016 on Daniel Island.